Our Story
The foundation of Jaydeep Jewellers was laid in 1989, when Jitendrabhai Soni arrived in Nadiad to master the traditional art of gold and silver craftsmanship. Driven by an entrepreneurial spirit, he established his own fine gold jewellery manufacturing business in 1991 — then, adapting to evolving fashion trends in 1998, launched Jaydeep Imitation Jewellers to specialize in artificial jewellery and curated gift items, pioneering our in-house manufacturing of premium gold-plated jewellery. Today, that legacy continues under the next generation, blending traditional artistry with contemporary fashion.
- Craft Began
- 1989
- Jaydeep Est.
- 1998
- Based In
- Nadiad
Our Story
A family legacy, three decades in the making.
- 1989
A Craftsman's Beginning
Jitendrabhai Soni arrives in Nadiad to master the traditional art of gold and silver craftsmanship.
- 1991
A Business of His Own
Driven by an entrepreneurial spirit, he establishes his own fine gold jewellery manufacturing business.
- 1998
Jaydeep Imitation Jewellers
Adapting to evolving fashion trends, he launches Jaydeep Imitation Jewellers and pioneers our in-house manufacturing of premium gold-plated jewellery — building a trusted name across wholesale and retail that stands strong today.
- 2025
The Next Generation
Devang Soni takes the helm, guiding the family legacy into a new era — honoring his father's commitment to perfection while fully modernizing operations and expanding manufacturing, blending traditional artistry with contemporary fashion.
Our Collections
High-quality manufacturing, every finish.
We specialize in high-quality manufacturing and offer an extensive range of artificial jewellery to suit every style and occasion.
Gold-Plated & Micro-Plated Jewellery
Expertly handcrafted in-house for long-lasting brilliance and a premium finish.
Antique & Kundan Jewellery
Regal, heritage-inspired designs perfect for weddings and traditional celebrations.
American Diamond (AD) Jewellery
Elegant, sparkling pieces crafted for modern festivities.
Anti-Tarnish Jewellery
Durable, stylish daily-wear accessories designed for comfort and longevity.
Oxidized Jewellery
Trendy, bohemian, and classic everyday statement pieces.
What We Believe
Craftsmanship over shortcuts.
Imitation jewellery gets a reputation for being disposable. We built Jaydeep to prove otherwise.
Hand-Finished, Not Mass-Produced
Every piece passes through a human hand for final finishing — stone setting, polishing and quality checks — the same discipline used on fine gold jewellery.
Skin-Safe Materials
Our plating and base metals are chosen for daily wearability — nickel-conscious, tarnish-resistant finishes built to be worn for years, not one event.
Built to Last
Imitation doesn't mean disposable. We test every finish for durability so your pieces travel from your wedding day to your daughter's, if you let them.
Rooted in Gujarat, Reaching the World
From our Nadiad atelier to Pan-India delivery and Gujarati families across the UK, US, Canada and select European countries — we ship internationally without losing the craft's local roots.
Go Deeper
See how each piece is made.
From kundan setting to temple motif casting — read about the materials and techniques behind every Jaydeep design, and why each piece moves through five hand-finished stages before it ever reaches our Nadiad atelier's quality check.